Collaborate to create
A Custom SaaS Platform
DCM required a SaaS platform that needs to be tailored by each company without overwhelming users with unnecessary features. The solution needed to offer enterprise-level scalability, security, and ease of use – without sacrificing performance. nventive’s task was to design a DAM that met these needs while leveraging AI to enhance productivity and efficiency.
"To carve out a place in a field already dominated by major players, the key is to focus on the essentials to identify the key features and emphasize the smoothness of the user experience."
The Developed Solution
ASMBL is a multi-featured, out of the box solution DAM platform with AI at its core that allows users to organize, retrieve, and distribute digital assets with ease. The platform’s key AI features include:
- AI Smart Keywords: Automatically tags uploaded files. Users only need to validate, saving time and ensuring accuracy.
- AI Smart Search: Helps users find relevant assets quickly with AI-assisted keyword suggestions. The tool can adapt to your style and deliver relevant results via two possible search modes: by attribute (file name, metadata keywords, file type) or by description, using natural language to describe the contents of the asset the user is looking for
- AI Smart Summaries: Summarizes content like presentations and videos, saving users valuable reading time.
- AI Transcription: Automatically transcribes videos for enhanced accessibility.
"ASMBL is our latest technology solution to simplify the increasingly complex digital ecosystems for organizations, helping them unlock the full potential of their assets.”
Main Challenges We Overcame
Enhancing the User Experience
User experience (UX) was a top priority during the design phase. ASMBL’s UX/UI was crafted to be as intuitive as possible, ensuring smooth onboarding and minimizing complexity. Users can manage digital assets, collaborate in real-time, and streamline workflows—without getting lost in overwhelming features. This focus on simplicity drives engagement and boosts productivity.
“AI is an assistant here to help users search, share, and summarize. It saves them time and improves efficiency when handling digital files.”
Robust Integration and Security
ASMBL integrates effortlessly into any MarTech stack, providing a unified source of truth for all digital assets. It consolidates data in one central location, enabling secure access across the enterprise. The platform also incorporates strong security features, such as access controls, permission management, and cloud backup.
“We don’t just store assets; we process them. Our architecture is designed for horizontal scaling, automatically adding resources as needed”
Conclusion
ASMBL was launched in July 2024, and several organizations have already adopted the platform.
nventive continues to support DCM with ongoing UX enhancements and performance optimizations, ensuring ASMBL remains a powerful tool for managing digital assets in today’s fast-paced, data-driven environment.
