Our Approach to User-centric Design

Working with nventive is a collaborative, interactive and dynamic journey aimed at exceeding your expectations. You’ll quickly see prototypes that bring your ideas to life, along with full explanations of the choices we’ve made. Our agile approach comprises four key phases: Discover, Design, Develop, Deploy. Strategy, creativity, design and technology are forged into a complete solution tailored to your vision. Our complete commitment to you creates compelling value, offers predictable results, and produces actionable deliverables.

DISCOVERY

Using the Experience Design process, we work in collaboration with your people to define what your product should do, for whom and why. We then produce actionable insights as well as a clear scope and roadmap aligned with your business objectives.

DEVELOPMENT

The development phase builds the digital infrastructure that supports the vision, while ensuring scalability. Preliminary builds and release notes are delivered in order to maintain momentum and allow for quick feedback. Clients are given full access to our environments to ensure total transparency.

DESIGN

The purpose of the UX design phase is to produce an optimized structure and navigation schematic bringing the experience to life on a digital platform. Our UI designers work to effectively create an emotional connection through compelling visual designs, colour atmosphere, typography, motion design and animations, along with additional elements that enhance the experience.

DEPLOYMENT

The deployment phase ensures a smooth product launch to market. Staggered launch releases are often the best strategy, using waved phases of Alpha and Beta testers. Addressing and building on user reviews is key to a successful launch.