National Geographic Learning partnered with TED to bring real-world conversations to students in English-language classrooms around the world. The challenge was to create a mobile application that would showcase TED videos and NGL pedagogy, and complement classroom content.
nventive was asked to spend the first weeks of the project challenging NGL’s findings on their target users, markets, and initial requirements. To do so, we lead a series of stakeholder interviews to better understand the business of English-language learning, and NGL’s perception of the competitive landscape and market. We also spoke with NGL customers and their students to understand who consumes the content, and where the need for a mobile application comes from. Together, nventive and NGL completed the process of building user stories for the application.
Shortly after the start of the project, the client increased the scope of the mandate to include a student registration website, and a device management website for administrative staff. These were carried out in parallel and were delivered within the same committed timeline.
The app maintains an average of 4.8 stars on the App Store and the comments are highly positive. The crowning accomplishment was winning the President’s Award for New Use of Technology at the prestigious ESU Awards (English-Speaking Union) in London.
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