{"id":10754,"date":"2024-04-29T15:00:00","date_gmt":"2024-04-29T19:00:00","guid":{"rendered":"https:\/\/nventive.com\/?p=10754"},"modified":"2025-01-25T01:09:20","modified_gmt":"2025-01-25T06:09:20","slug":"renforcer-la-relation-client-pour-creer-des-partenariats-durables","status":"publish","type":"post","link":"https:\/\/nventive.com\/fr\/articles\/renforcer-la-relation-client-pour-creer-des-partenariats-durables\/","title":{"rendered":"Renforcer la relation client pour cr\u00e9er des partenariats durables"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10754\" class=\"elementor elementor-10754\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-711b3a4c e-flex e-con-boxed e-con e-parent\" data-id=\"711b3a4c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d522681 elementor-widget elementor-widget-text-editor\" data-id=\"2d522681\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quand on pense au secteur manufacturier, on pense souvent \u00e0 la main-d\u2019\u0153uvre sur la cha\u00eene de montage et \u00e0 la paperasse en multiples copies carbone. Pourtant, ce domaine est en pleine transformation gr\u00e2ce aux avanc\u00e9es technologiques qui augmentent non seulement l&rsquo;efficacit\u00e9, mais am\u00e9liorent \u00e9galement les relations entre les entreprises, leurs clients et leurs fournisseurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-397de686 e-flex e-con-boxed e-con e-parent\" data-id=\"397de686\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-699f491e elementor-widget elementor-widget-text-editor\" data-id=\"699f491e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Afin de rester comp\u00e9titif avec les grandes entreprises du secteur manufacturier qui sont d\u00e9j\u00e0 bien engag\u00e9 dans leur virage num\u00e9rique, faire le choix de d\u00e9velopper une application pour simplifier ses op\u00e9rations commerciales devient un incontournable. Une exp\u00e9rience num\u00e9rique solide peut permettre de\u00a0<a href=\"\/fr\/articles\/et-si-les-applications-mobiles-pouvait-maximiser-la-productivite-de-votre-entreprise\/\">relier la cha\u00eene de production aux gestionnaires de commandes, au service \u00e0 la client\u00e8le et aux clients, en un seul point de contact.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-662a1c7e e-flex e-con-boxed e-con e-parent\" data-id=\"662a1c7e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7159b8b2 e-con-full e-flex e-con e-child\" data-id=\"7159b8b2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed6997 elementor-widget elementor-widget-text-editor\" data-id=\"6ed6997\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"blog-quote-textstyled__StyledQuoteOpen-sc-9ayjhr-3 cfwbLi\">\u00ab<\/span>C\u2019est devenu un incontournable dans l\u2019industrie manufacturi\u00e8re d\u2019avoir une application libre-service pour faciliter la planification et les achats. Elle permet de transf\u00e9rer des t\u00e2ches aux clients qu\u2019ils peuvent r\u00e9aliser eux-m\u00eames pour que vos \u00e9quipes se concentrent sur les actions \u00e0 valeur ajout\u00e9e et qu\u2019ils se transforment en h\u00e9ros.<span class=\"blog-quote-textstyled__StyledQuoteClose-sc-9ayjhr-5 daElyt\">\u00bb<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766ec275 elementor-widget elementor-widget-text-editor\" data-id=\"766ec275\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Charles-Olivier Levasseur<br \/>Directeur Exp\u00e9rience client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28087c00 e-flex e-con-boxed e-con e-parent\" data-id=\"28087c00\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48f62da2 elementor-widget elementor-widget-text-editor\" data-id=\"48f62da2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019innovation vous garantit un avantage comp\u00e9titif. Ne risquez pas de perdre un appel d\u2019offres ou une opportunit\u00e9 de vente au profit d\u2019une entreprise pouvant garantir un d\u00e9lai de production plus court gr\u00e2ce aux outils num\u00e9riques qui sont \u00e0 votre port\u00e9e. Vos clients s\u2019attendent \u00e0:<\/p><ul><li>\u00catre en confiance, soutenus et entendus par votre \u00e9quipe tout au long du processus<\/li><li>Avoir de la visibilit\u00e9 \u00e0 chaque \u00e9tape de la commande gr\u00e2ce \u00e0 un suivi pr\u00e9cis et des modifications faciles \u00e0 entreprendre.<\/li><li>Bien reconna\u00eetre les b\u00e9n\u00e9fices de leur investissement aupr\u00e8s de votre entreprise.<\/li><\/ul><p>En num\u00e9risant vos op\u00e9rations commerciales, vous d\u00e9bloquez des fonctionnalit\u00e9s en libre-service qui optimisent le processus de commande de vos clients, ce qui amplifie leur satisfaction envers vos services et favorise des partenariats encore plus solides tout en r\u00e9duisant \u00e0 terme le co\u00fbt des ventes.<\/p><p>Pour commencer, nos experts d\u00e9termineront avec vous la meilleure avenue pour remplir vos objectifs commerciaux. Ils prendront en compte le contexte et vos services pour aligner l\u2019environnement technologique le plus appropri\u00e9 \u00e0 l\u2019exp\u00e9rience que vous souhaitez offrir. \u00ab<em>Une application mobile et une application web, ce ne sont pas le m\u00eame produit. Le web est plus universel pour englober plusieurs fonctionnalit\u00e9s d\u2019achat, alors que le mobile soutient mieux un parcours utilisateur plus simple pour un besoin tr\u00e8s cibl\u00e9<\/em>\u00bb, nous explique\u00a0<strong>Philippe Nadeau<\/strong>, Gestionnaire de l\u2019\u00e9quipe des Architectes de solutions chez nventive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ece20e e-flex e-con-boxed e-con e-parent\" data-id=\"7ece20e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f6ae3 elementor-widget elementor-widget-heading\" data-id=\"a6f6ae3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plus d\u2019autonomie pour plus de confiance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cebbde elementor-widget elementor-widget-text-editor\" data-id=\"2cebbde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien que votre client souhaite se sentir appuy\u00e9, il esp\u00e8re quand m\u00eame avoir une certaine autonomie afin de se sentir en contr\u00f4le de son investissement en compl\u00e9tant sa transaction au moment qui lui convient le mieux. Cette autonomie vous donnera aussi une visibilit\u00e9 accrue sur ses besoins, en suivant directement les modifications qu\u2019il apporte \u00e0 ses commandes ou les outils qu\u2019il utilise le plus souvent, vous permettant de suivre activement le cycle de vie du client et d\u2019en faire de la segmentation.<\/p><p>Cette visibilit\u00e9 vous donne l\u2019opportunit\u00e9 d\u2019impl\u00e9menter une panoplie de fonctionnalit\u00e9s au fil du temps pour accro\u00eetre la fluidit\u00e9 du processus de vente, notamment gr\u00e2ce \u00e0 l\u2019intelligence artificielle (IA). Pour un client commande r\u00e9guli\u00e8rement certaines pi\u00e8ces ou produits, l\u2019IA de l&rsquo;application pourrait lui sugg\u00e9rer de pr\u00e9-commander des achats r\u00e9currents ou lui offrir des promotions cibl\u00e9es sur ces articles. En plus de simplifier son processus d&rsquo;achat, \u00e7a renforce chez le client l&rsquo;impression que votre entreprise comprend et anticipe ses besoins.<\/p><p>Ce qui permettra \u00e0 un client potentiel de choisir sp\u00e9cifiquement votre service, c\u2019est de reconnaitre en un coup d\u2019\u0153il la valeur de son investissement avec vous. Une plateforme libre-service est un excellent moyen de la lui faire comprendre rapidement en laissant \u00e0 sa port\u00e9e toutes les informations qui lui sont n\u00e9cessaires. En lui donnant facilement acc\u00e8s aux informations sur vos produits ou sur l\u2019\u00e9tat des stocks en temps r\u00e9el, il aura tout en main pour subvenir tout de suite au besoin qui l\u2019amenait chez vous au d\u00e9part.<\/p><p>Que ce soit de passer lui-m\u00eame sa commande, d&rsquo;en faire le suivi en temps r\u00e9el ou de pouvoir faire une modification dans son profil client, vous faites preuve de transparence et lib\u00e9rez les lignes t\u00e9l\u00e9phoniques du service \u00e0 la client\u00e8le pour les cas complexes ou probl\u00e9matiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32515c00 e-flex e-con-boxed e-con e-parent\" data-id=\"32515c00\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-588cef64 elementor-widget elementor-widget-image\" data-id=\"588cef64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nventive.com\/app\/uploads\/simplifier-relations-clients-application-manufacturiere.webp\" class=\"attachment-full size-full wp-image-10747\" alt=\"Simplifier les relations clients avec une application manufacturi\u00e8re\" srcset=\"https:\/\/nventive.com\/app\/uploads\/simplifier-relations-clients-application-manufacturiere.webp 1920w, https:\/\/nventive.com\/app\/uploads\/simplifier-relations-clients-application-manufacturiere-300x169.webp 300w, https:\/\/nventive.com\/app\/uploads\/simplifier-relations-clients-application-manufacturiere-1024x576.webp 1024w, https:\/\/nventive.com\/app\/uploads\/simplifier-relations-clients-application-manufacturiere-768x432.webp 768w, https:\/\/nventive.com\/app\/uploads\/simplifier-relations-clients-application-manufacturiere-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10fe5d13 e-flex e-con-boxed e-con e-parent\" data-id=\"10fe5d13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc3a414 elementor-widget elementor-widget-heading\" data-id=\"1bc3a414\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une communication plus fluide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9223d6 elementor-widget elementor-widget-text-editor\" data-id=\"6f9223d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Centraliser les communications avec votre client\u00e8le \u00e0 m\u00eame une application permet \u00e9galement d&rsquo;offrir une r\u00e9solution proactive des probl\u00e8mes. Avec des formulaires int\u00e9gr\u00e9s pour recueillir les avis clients, votre entreprise peut rapidement identifier et adresser les soucis de qualit\u00e9 ou de service. Vous d\u00e9montrez non seulement que vous \u00eates \u00e0 l&rsquo;\u00e9coute de vos clients, mais que vous r\u00e9agissez \u00e9galement rapidement pour corriger la situation.<\/p><p>Et s\u2019il arrivait qu\u2019un produit subisse des d\u00e9lais de production, vous pourriez d\u00e9ployer des notifications r\u00e9guli\u00e8res pour informer votre client de l&rsquo;\u00e9tat de production ou les d\u00e9lais de livraison pr\u00e9vus via l&rsquo;application pour inciter une communication plus efficace et plus transparente. Cette transparence peut \u00e9liminer beaucoup d&rsquo;incertitudes et de frustrations, contribuant \u00e0 une exp\u00e9rience client plus positive.<\/p><p>L&rsquo;adoption d&rsquo;une application peut aussi permettre de simplifier le processus de garantie et de retour, souvent compliqu\u00e9 dans le secteur manufacturier. Avec des fonctionnalit\u00e9s permettant aux clients de g\u00e9rer eux-m\u00eames les retours ou les demandes de service apr\u00e8s-vente directement via l&rsquo;application, le processus devient moins ardu et plus rassurant pour le client, ce qui peut grandement influencer sa d\u00e9cision de continuer \u00e0 faire affaire avec vous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77dc561 e-flex e-con-boxed e-con e-parent\" data-id=\"77dc561\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-544bd95 elementor-widget elementor-widget-heading\" data-id=\"544bd95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hadrian: Un diff\u00e9renciateur dans un march\u00e9 hautement concurrentiel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-090b165 elementor-widget elementor-widget-text-editor\" data-id=\"090b165\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"\/fr\/etudes-de-cas\/hadrian\/\">Hadrian<\/a>, leader nord-am\u00e9ricain dans la fabrication de cloisons de toilettes et de casiers pour vestiaires industriels, a confi\u00e9 \u00e0 nventive la refonte de son application pour transitionner vers une plateforme plus accessible pour ses utilisateurs. Le r\u00e9sultat, Project Center Next, est une application web capable de g\u00e9rer un vaste catalogue de mat\u00e9riaux et un large volume de r\u00e8gles d&rsquo;affaires locales afin de concevoir des plans pr\u00e9cis et conformes aux normes de construction au Canada et aux \u00c9tats-Unis.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72429b0b e-flex e-con-boxed e-con e-parent\" data-id=\"72429b0b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7522d5e2 elementor-widget elementor-widget-image\" data-id=\"7522d5e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nventive.com\/app\/uploads\/solution-numerique-application-manufacturiere-hadrian.webp\" class=\"attachment-full size-full wp-image-10745\" alt=\"Solution num\u00e9rique application manufacturi\u00e8re pour Hadrian\" srcset=\"https:\/\/nventive.com\/app\/uploads\/solution-numerique-application-manufacturiere-hadrian.webp 1920w, https:\/\/nventive.com\/app\/uploads\/solution-numerique-application-manufacturiere-hadrian-300x169.webp 300w, https:\/\/nventive.com\/app\/uploads\/solution-numerique-application-manufacturiere-hadrian-1024x576.webp 1024w, https:\/\/nventive.com\/app\/uploads\/solution-numerique-application-manufacturiere-hadrian-768x432.webp 768w, https:\/\/nventive.com\/app\/uploads\/solution-numerique-application-manufacturiere-hadrian-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d5f708b e-flex e-con-boxed e-con e-parent\" data-id=\"1d5f708b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8e583f elementor-widget elementor-widget-text-editor\" data-id=\"2f8e583f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La plateforme simple d&rsquo;utilisation permet une conception rapide et personnalis\u00e9e des projets. Elle propose une multitude de gabarits en temps r\u00e9el et int\u00e8gre des fonctionnalit\u00e9s avanc\u00e9es de mod\u00e9lisation en r\u00e9alit\u00e9 augment\u00e9e, ainsi que des dessins de plans d\u00e9taill\u00e9s issus des catalogues de produits disponibles.<\/p><p>En synchronisant la plateforme avec leur progiciel de gestion int\u00e9gr\u00e9 (ERP) d\u00e9j\u00e0 en place, les commandes en ligne pass\u00e9es sur l\u2019application sont directement envoy\u00e9es \u00e0 l&rsquo;une des usines du groupe et que le processus de facturation est alors automatis\u00e9.<\/p><p>Ces am\u00e9liorations apportent un gain de temps significatif aux utilisateurs pour la conception de projets, l&rsquo;obtention de devis d\u00e9taill\u00e9s ou la passation de commande, encourageant l\u2019engagement, la prise de d\u00e9cision rapide et les achats r\u00e9currents. \u00ab<em>Les chiffres parlent d\u2019eux-m\u00eames: 90% des commandes sont pass\u00e9es en libre-service sur la plateforme. Les clients de Hadrian accueillent le virage num\u00e9rique et le taux d\u2019adoption est pleine expansion\u00bb<\/em>, appuie\u00a0<strong>Charles-Olivier Levasseur<\/strong>, Directeur Exp\u00e9rience client chez nventive.<\/p><p>\u2192\u00a0<em>Lire aussi:\u00a0<a href=\"\/fr\/etudes-de-cas\/hadrian\/\" rel=\"noopener\">Application Web sur mesure pour manufacturiers<\/a><\/em><\/p><p><strong>Ce projet illustre parfaitement l\u2019avantage commercial qu\u2019une exp\u00e9rience num\u00e9rique bien con\u00e7ue peut apporter \u00e0 une entreprise manufacturi\u00e8re. Pour rester au-devant de la vague qui d\u00e9ferle sur le secteur manufacturier, votre entreprise a tout \u00e0 gagner en investissant dans les technologies et l&rsquo;innovation pour rester comp\u00e9titive dans un march\u00e9 en constante \u00e9volution.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dfa853 e-con-full e-flex e-con e-parent\" data-id=\"1dfa853\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e15402 elementor-widget elementor-widget-template\" data-id=\"9e15402\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"12184\" class=\"elementor elementor-12184\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element 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