{"id":13582,"date":"2025-01-23T17:07:13","date_gmt":"2025-01-23T22:07:13","guid":{"rendered":"https:\/\/nventive.com\/?post_type=etude-cas&#038;p=13582"},"modified":"2025-02-24T15:39:55","modified_gmt":"2025-02-24T20:39:55","slug":"transport","status":"publish","type":"etude-cas","link":"https:\/\/nventive.com\/fr\/etudes-de-cas\/transport\/","title":{"rendered":"Une application mobile au service du programme de fid\u00e9lisation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13582\" class=\"elementor elementor-13582\" data-elementor-post-type=\"etude-cas\">\n\t\t\t\t<div class=\"elementor-element elementor-element-350c0525 e-flex e-con-boxed e-con e-parent\" data-id=\"350c0525\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7bf2ce3c e-con-full e-flex e-con e-child\" data-id=\"7bf2ce3c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d76f339 elementor-widget elementor-widget-heading\" data-id=\"4d76f339\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Collaborer pour cr\u00e9er\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-210f5115 e-con-full e-flex e-con e-child\" data-id=\"210f5115\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1810dda6 elementor-widget elementor-widget-text-editor\" data-id=\"1810dda6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis plusieurs ann\u00e9es, cette application mobile sollicite l\u2019expertise de toutes les \u00e9quipes chez nventive\u202f: de la phase de d\u00e9couverte \u00e0 la phase de d\u00e9ploiement, en passant \u00e9videmment par le design et le d\u00e9veloppement, le processus fut int\u00e9gral. Comme toute solution num\u00e9rique efficace, celle-ci a v\u00e9cu de nombreuses mises \u00e0 jour et ajouts de fonctionnalit\u00e9s au fil des ans pour r\u00e9pondre toujours mieux aux besoins des utilisateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35222e44 e-flex e-con-boxed e-con e-parent\" data-id=\"35222e44\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-540fdcb7 e-con-full e-flex e-con e-child\" data-id=\"540fdcb7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2576ddc6 elementor-widget elementor-widget-image\" data-id=\"2576ddc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1023\" src=\"https:\/\/nventive.com\/app\/uploads\/ecrans-application-mobile-fidelisation.webp\" class=\"attachment-full size-full wp-image-13565\" alt=\"\u00c9crans de l\u2019application mobile de fid\u00e9lisation\" srcset=\"https:\/\/nventive.com\/app\/uploads\/ecrans-application-mobile-fidelisation.webp 1500w, https:\/\/nventive.com\/app\/uploads\/ecrans-application-mobile-fidelisation-300x205.webp 300w, https:\/\/nventive.com\/app\/uploads\/ecrans-application-mobile-fidelisation-1024x698.webp 1024w, https:\/\/nventive.com\/app\/uploads\/ecrans-application-mobile-fidelisation-768x524.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60401a80 e-con-full e-flex e-con e-child\" data-id=\"60401a80\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1edc47be elementor-widget elementor-widget-heading\" data-id=\"1edc47be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La solution num\u00e9rique d\u00e9velopp\u00e9e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66020158 elementor-widget elementor-widget-text-editor\" data-id=\"66020158\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019application mobile de fid\u00e9lisation a \u00e9t\u00e9 pens\u00e9e et d\u00e9velopp\u00e9e pour soutenir et donner vie au programme de fid\u00e9lisation. Ces deux objectifs se sont combin\u00e9s pour cr\u00e9er une r\u00e9elle symbiose au fil des ans.<\/p><p>L\u2019application permet notamment aux utilisateurs\u202f:<\/p><ul><li>d\u2019obtenir des rabais personnalis\u00e9s;<\/li><li>d\u2019obtenir des r\u00e9compenses comme des articles gratuits;<\/li><li>de trouver des points de service en toute facilit\u00e9;<\/li><li>de r\u00e9server des points de recharge pour des voitures \u00e9lectriques;<\/li><li>de recommander l\u2019application \u00e0 un ami pour obtenir des rabais mutuels.<\/li><\/ul><div>\u00a0<\/div><p>Ce qui permet donc \u00e0 la marque\u202f:<\/p><ul><li>de renforcer sa relation client;<\/li><li>de faire vivre le programme de fid\u00e9lisation \u00e0 travers l\u2019application mobile;<\/li><li>de renforcer continuellement son programme de fid\u00e9lisation;<\/li><li>de baser ses prises de d\u00e9cision sur de l\u2019analyse de donn\u00e9es.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b587b30 e-flex e-con-boxed e-con e-parent\" data-id=\"4b587b30\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1b7192 e-con-full e-flex e-con e-child\" data-id=\"b1b7192\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69069d32 elementor-widget elementor-widget-heading\" data-id=\"69069d32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les principaux d\u00e9fis relev\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13c6a977 e-flex e-con-boxed e-con e-parent\" data-id=\"13c6a977\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6cea3ae7 e-con-full e-flex e-con e-child\" data-id=\"6cea3ae7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-68439032 e-con-full e-flex e-con e-child\" data-id=\"68439032\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19c19cff elementor-widget elementor-widget-image\" data-id=\"19c19cff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"1023\" src=\"https:\/\/nventive.com\/app\/uploads\/exemples-ludification-application-fidelisation.webp\" class=\"attachment-full size-full wp-image-13571\" alt=\"Exemples de ludification dans l\u2019application de fid\u00e9lisation\" srcset=\"https:\/\/nventive.com\/app\/uploads\/exemples-ludification-application-fidelisation.webp 1500w, https:\/\/nventive.com\/app\/uploads\/exemples-ludification-application-fidelisation-300x205.webp 300w, https:\/\/nventive.com\/app\/uploads\/exemples-ludification-application-fidelisation-1024x698.webp 1024w, https:\/\/nventive.com\/app\/uploads\/exemples-ludification-application-fidelisation-768x524.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42070d28 e-con-full e-flex e-con e-child\" data-id=\"42070d28\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6729d00b elementor-widget elementor-widget-heading\" data-id=\"6729d00b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Soutenir un programme de fid\u00e9lisation \u00e0 travers une application mobile<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613b5dd elementor-widget elementor-widget-text-editor\" data-id=\"613b5dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019objectif de cette application est de cr\u00e9er et de renforcer la relation entre la marque et ses clients. L\u2019application est le vecteur de cette relation\u202f: elle doit cr\u00e9er une r\u00e9elle exp\u00e9rience en engageant ses utilisateurs et en leur apportant des b\u00e9n\u00e9fices tangibles.<\/p><p>Pour garantir son succ\u00e8s, la ludification (gamification) a \u00e9t\u00e9 plac\u00e9 au c\u0153ur de l\u2019exp\u00e9rience utilisateur. En effet, utilis\u00e9s \u00e0 bon escient, les m\u00e9canismes de jeux favorisent la fid\u00e9lit\u00e9, car ils augmentent les affinit\u00e9s, les r\u00e9p\u00e9titions et la compr\u00e9hension des avantages du programme.<\/p><p>La ludification se retrouve notamment dans le m\u00e9canisme d\u2019action et de r\u00e9action\u202f: chaque mouvement du consommateur va d\u00e9clencher une r\u00e9compense, visible par la jauge affich\u00e9e sur l\u2019\u00e9cran d\u2019accueil.<\/p><p>David A. Hamel, vice-pr\u00e9sident Strat\u00e9gie, CX et Design nous en dit plus\u202f: \u00ab\u202f<em>Cette application est un excellent exemple de ludification. Ce qui fait que les jeux fonctionnent, c\u2019est que les gens ont acc\u00e8s \u00e0 des donn\u00e9es sur leur statut en tout temps. Elle poss\u00e8de le juste niveau de difficult\u00e9\u202f: c\u2019est ce qu\u2019on appelle le \u201cflow zone\u201d (zone de fluidit\u00e9). Les objectifs sont atteignables, sans \u00eatre trop simples. Dans l\u2019ensemble, la m\u00e9canique est facile \u00e0 comprendre et visuellement bien pr\u00e9sent\u00e9e.<\/em>\u202f\u00bb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8933cad e-con-full e-flex e-con e-child\" data-id=\"8933cad\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e0b86f9 e-con-full e-flex e-con e-child\" data-id=\"5e0b86f9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51d1db1 elementor-widget elementor-widget-heading\" data-id=\"51d1db1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Am\u00e9liorer continuellement l\u2019application mobile et le programme de fid\u00e9lisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b969a8 elementor-widget elementor-widget-text-editor\" data-id=\"27b969a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au fil des derni\u00e8res ann\u00e9es, l\u2019application a fait l\u2019objet d\u2019une am\u00e9lioration continue afin de r\u00e9pondre parfaitement aux besoins \u00e9volutifs de ses consommateurs.<\/p><p>L\u2019un des aspects les plus critiques pour cela a \u00e9t\u00e9 de b\u00e2tir un solide plan de suivi. En effet, l\u2019analyse de donn\u00e9es en continu permet de mieux comprendre les utilisateurs, leurs besoins et la fa\u00e7on dont ils utilisent l\u2019application, ce qui nous am\u00e8ne \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/p><p>Parmi les am\u00e9liorations notables, il y a eu la personnalisation des offres.<\/p><p>Le client souhaitait les mettre \u00e0 jour et les personnaliser sans avoir \u00e0 red\u00e9ployer l\u2019application sur le magasin d\u2019applications (<em>app store<\/em>). Nos \u00e9quipes de d\u00e9veloppement ont donc cr\u00e9\u00e9 un contenu dynamique \u00e0 travers des mod\u00e8les, en s\u2019assurant que ces derniers soient structur\u00e9s via une interface API.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45a9b565 e-con-full e-flex e-con e-child\" data-id=\"45a9b565\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28752262 elementor-widget elementor-widget-image\" data-id=\"28752262\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/nventive.com\/app\/uploads\/personnalisation-offres-application-fidelisation.webp\" class=\"attachment-full size-full wp-image-13573\" alt=\"Personnalisation des offres dans l\u2019application de fid\u00e9lisation\" srcset=\"https:\/\/nventive.com\/app\/uploads\/personnalisation-offres-application-fidelisation.webp 1920w, https:\/\/nventive.com\/app\/uploads\/personnalisation-offres-application-fidelisation-300x169.webp 300w, https:\/\/nventive.com\/app\/uploads\/personnalisation-offres-application-fidelisation-1024x576.webp 1024w, https:\/\/nventive.com\/app\/uploads\/personnalisation-offres-application-fidelisation-768x432.webp 768w, https:\/\/nventive.com\/app\/uploads\/personnalisation-offres-application-fidelisation-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-745b26e0 e-flex e-con-boxed e-con e-parent\" data-id=\"745b26e0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53d3222 e-con-full e-flex e-con e-child\" data-id=\"53d3222\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2efebc98 elementor-widget elementor-widget-image\" data-id=\"2efebc98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1023\" src=\"https:\/\/nventive.com\/app\/uploads\/ecrans-recharge-vehicules-dans-application.webp\" class=\"attachment-full size-full wp-image-13567\" alt=\"\u00c9crans sur la recharge de v\u00e9hicules dans l\u2019application\" srcset=\"https:\/\/nventive.com\/app\/uploads\/ecrans-recharge-vehicules-dans-application.webp 1500w, https:\/\/nventive.com\/app\/uploads\/ecrans-recharge-vehicules-dans-application-300x205.webp 300w, https:\/\/nventive.com\/app\/uploads\/ecrans-recharge-vehicules-dans-application-1024x698.webp 1024w, https:\/\/nventive.com\/app\/uploads\/ecrans-recharge-vehicules-dans-application-768x524.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47bcd94c e-con-full e-flex e-con e-child\" data-id=\"47bcd94c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f849df3 e-con-full e-flex e-con e-child\" data-id=\"7f849df3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a08e33 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3a08e33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un module complet de gestion de la recharge des v\u00e9hicules \u00e9lectriques<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c03db61 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3c03db61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La derni\u00e8re \u00e9volution majeure fut l\u2019ajout d\u2019un syst\u00e8me de gestion de la recharge des v\u00e9hicules \u00e9lectriques (VE), directement dans l\u2019application. En effet, gr\u00e2ce \u00e0 un travail de recherche, puis d\u2019\u00e9laboration du parcours utilisateur et de son interface, nos \u00e9quipes offrent maintenant la possibilit\u00e9 aux conducteurs de voitures \u00e9lectriques de rechercher une station de recharge, de s\u00e9lectionner une borne disponible et d\u2019activer le d\u00e9marrage et l\u2019arr\u00eat d\u2019une charge; le tout via l\u2019application.<\/p>\n<p>Harry Beejan, Designer UX\/UI, nous explique\u202f: \u00ab\u202f<em>Initialement, cette t\u00e2che de design avait l\u2019air simple \u2013 ajouter quelques \u00e9crans et fonctionnalit\u00e9s \u00e0 l\u2019application pour soutenir la recharge de v\u00e9hicules \u00e9lectriques. Mais en regardant la vue d\u2019ensemble, nous avons vu beaucoup plus qu\u2019une conception d\u2019application n\u00e9cessitant simplement des fonctionnalit\u00e9s, des mises en page et des \u00e9l\u00e9ments d\u2019interface. Le design de service nous a permis de tout consid\u00e9rer dans la vue d\u2019ensemble. Cette m\u00e9thode a eu une grande influence sur notre fa\u00e7on d\u2019approcher le design, en plus de faire surgir d\u2019importantes lacunes et de garantir une exp\u00e9rience qui tenait bien la \u201croute\u201d avec tous les types d\u2019utilisateurs.<\/em>\u202f\u00bb&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75c74da4 e-flex e-con-boxed e-con e-parent\" data-id=\"75c74da4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ecee97e e-con-full e-flex e-con e-child\" data-id=\"3ecee97e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50e0a28c elementor-widget elementor-widget-image\" data-id=\"50e0a28c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1023\" src=\"https:\/\/nventive.com\/app\/uploads\/resultats-tests-utilisateurs.webp\" class=\"attachment-full size-full wp-image-13561\" alt=\"R\u00e9sultats des tests utilisateurs\" srcset=\"https:\/\/nventive.com\/app\/uploads\/resultats-tests-utilisateurs.webp 1500w, https:\/\/nventive.com\/app\/uploads\/resultats-tests-utilisateurs-300x205.webp 300w, https:\/\/nventive.com\/app\/uploads\/resultats-tests-utilisateurs-1024x698.webp 1024w, https:\/\/nventive.com\/app\/uploads\/resultats-tests-utilisateurs-768x524.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9c93cd e-con-full e-flex e-con e-child\" data-id=\"b9c93cd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29760b97 elementor-widget elementor-widget-heading\" data-id=\"29760b97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une exp\u00e9rience utilisateur hors pair<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc317dd elementor-widget elementor-widget-text-editor\" data-id=\"2bc317dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour concevoir l\u2019application la plus performante possible, il \u00e9tait crucial de placer les besoins de l\u2019utilisateur au c\u0153ur de la d\u00e9marche. Ainsi, il ne s\u2019agissait pas seulement de penser aux consommateurs, mais plut\u00f4t de consid\u00e9rer des humains en mouvement, souvent dans l\u2019urgence et impatients d\u2019arr\u00eater \u00e0 une station-service au cours de leur trajet.<\/p><p>L\u2019exp\u00e9rience et l\u2019interface utilisateur se devaient donc d\u2019\u00eatre simples \u00e0 comprendre, compl\u00e8tes et personnalis\u00e9es selon les habitudes de chacun. Ces designs ont \u00e9t\u00e9 test\u00e9s \u00e0 de nombreuses reprises au cours de tests utilisateurs avant leur d\u00e9ploiement afin qu\u2019ils soient optimaux.<\/p><p><em>\u00c0 lire aussi\u202f:\u00a0<a href=\"\/fr\/articles\/tests-d-utilisabilite-quand-et-pourquoi-y-faire-appel\">Tests d\u2019utilisabilit\u00e9\u202f: Quand et pourquoi y faire appel<\/a><\/em><\/p><p><strong>Le succ\u00e8s de l\u2019application en quelques chiffres<\/strong><\/p><ul><li><strong>1\u202fmillion<\/strong>\u00a0d\u2019utilisateurs de l\u2019application depuis le lancement<\/li><li><strong>90 000<\/strong>\u00a0utilisateurs actifs chaque mois<\/li><\/ul><div>\u00a0<\/div><p><em>*Cette \u00e9tude de cas a \u00e9t\u00e9 anonymis\u00e9 afin de respecter la confidentialit\u00e9 du client<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29609fdb e-flex e-con-boxed e-con e-parent\" data-id=\"29609fdb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-193de160 e-con-full e-flex e-con e-child\" data-id=\"193de160\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f070817 elementor-widget elementor-widget-heading\" data-id=\"1f070817\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9tudes de cas en vedette<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2f5a22 elementor-widget elementor-widget-nv-button\" data-id=\"2e2f5a22\" data-element_type=\"widget\" data-widget_type=\"nv-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n                <a\n            class=\"nv-button  nv-button--style--desktop--outline-icon nv-button--style--laptop--outline-icon nv-button--style--tablet--outline-icon nv-button--style--mobile--outline-icon nv-button--theme--desktop--dark nv-button--theme--laptop--dark nv-button--theme--tablet--dark nv-button--theme--mobile--dark\" href=\"https:\/\/nventive.com\/fr\/portfolio\/\" aria-label=\"Voir toutes les \u00e9tudes de cas\u00a0\"        >\n            <span class=\"nv-button__text\">Voir toutes les \u00e9tudes de cas\u00a0<\/span>\n            <span class=\"nv-button__icon\">\n                <i aria-hidden=\"true\" class=\"myemoji-icon my-emoji-iconarrow_right_alt\"><\/i>            <\/span>\n        <\/a>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf53bba elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"cf53bba\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:292,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\">\n\t\t<style id=\"loop-292\">.elementor-292 .elementor-element.elementor-element-c9af586{--display:flex;--gap:10px 10px;--row-gap:10px;--column-gap:10px;--margin-top:0px;--margin-bottom:60px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-292 .elementor-element.elementor-element-00ef883{--display:flex;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}body:not(.rtl) .elementor-292 .elementor-element.elementor-element-26f302e{right:16px;}body.rtl .elementor-292 .elementor-element.elementor-element-26f302e{left:16px;}.elementor-292 .elementor-element.elementor-element-26f302e{bottom:20px;}.elementor-292 .elementor-element.elementor-element-26f302e img{border-radius:20px 20px 20px 20px;box-shadow:0px 0px 6px 0px rgba(0, 30, 96, 0.06274509803921569);}.elementor-292 .elementor-element.elementor-element-31b508c{--display:flex;--gap:0px 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.elementor-icon-list-item{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-size:var( --e-global-typography-accent-font-size );font-weight:var( --e-global-typography-accent-font-weight );text-transform:var( --e-global-typography-accent-text-transform );line-height:var( --e-global-typography-accent-line-height );}@media(max-width:1440px){.elementor-292 .elementor-element.elementor-element-ec864d9 .elementor-icon-list-item{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-292 .elementor-element.elementor-element-d20d41d .elementor-heading-title{font-size:var( --e-global-typography-8919a9c-font-size );line-height:var( --e-global-typography-8919a9c-line-height );}.elementor-292 .elementor-element.elementor-element-0f9937d .elementor-icon-list-item{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}}@media(max-width:1024px){.elementor-292 .elementor-element.elementor-element-ec864d9 .elementor-icon-list-item{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-292 .elementor-element.elementor-element-d20d41d .elementor-heading-title{font-size:var( --e-global-typography-8919a9c-font-size );line-height:var( --e-global-typography-8919a9c-line-height );}.elementor-292 .elementor-element.elementor-element-0f9937d .elementor-icon-list-item{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}}@media(max-width:640px){.elementor-292 .elementor-element.elementor-element-ec864d9 .elementor-icon-list-item{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-292 .elementor-element.elementor-element-d20d41d .elementor-heading-title{font-size:var( --e-global-typography-8919a9c-font-size );line-height:var( --e-global-typography-8919a9c-line-height );}.elementor-292 .elementor-element.elementor-element-0f9937d .elementor-icon-list-item{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}}\/* Start custom CSS for post-info, class: .elementor-element-0f9937d *\/.elementor-292 .elementor-element.elementor-element-0f9937d {\n    color: transparent;\n}\n\n.elementor-292 .elementor-element.elementor-element-0f9937d .elementor-icon-list-item a {\n    color: var(--e-global-color-primary);\n    border: 1px solid var(--e-global-color-primary);\n    padding: 13px 18px;\n    display: inline-block;\n    border-radius: 42px;\n    margin: 0 5px 12px 0;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"292\" class=\"elementor elementor-292 e-loop-item e-loop-item-13672 post-13672 etude-cas type-etude-cas status-publish format-standard has-post-thumbnail hentry etiquette-etude-cas-design-ui etiquette-etude-cas-design-ux etiquette-etude-cas-developpement-web categorie-etude-cas-services-financiers\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c9af586 gtm_case_study case_study e-flex e-con-boxed e-con e-parent\" data-id=\"c9af586\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-00ef883 e-con-full gtm_case_study_image e-flex e-con e-child\" data-id=\"00ef883\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26f302e elementor-absolute elementor-widget elementor-widget-image\" data-id=\"26f302e\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/nventive.com\/fr\/etudes-de-cas\/kaleido\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"41\" src=\"https:\/\/nventive.com\/app\/uploads\/2024\/09\/fleche-blanche.png\" class=\"attachment-large size-large wp-image-759\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31b508c e-flex e-con-boxed e-con e-child\" data-id=\"31b508c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2dcc46 e-transform elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a2dcc46\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/nventive.com\/fr\/etudes-de-cas\/kaleido\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/nventive.com\/app\/uploads\/societe-de-gestion-de-fonds-application-web-sur-mesure-1024x576.webp\" class=\"attachment-large size-large wp-image-13675\" alt=\"Soci\u00e9t\u00e9 de gestion de fonds : une application web sur mesure\" srcset=\"https:\/\/nventive.com\/app\/uploads\/societe-de-gestion-de-fonds-application-web-sur-mesure-1024x576.webp 1024w, https:\/\/nventive.com\/app\/uploads\/societe-de-gestion-de-fonds-application-web-sur-mesure-300x169.webp 300w, https:\/\/nventive.com\/app\/uploads\/societe-de-gestion-de-fonds-application-web-sur-mesure-768x432.webp 768w, https:\/\/nventive.com\/app\/uploads\/societe-de-gestion-de-fonds-application-web-sur-mesure-1536x864.webp 1536w, https:\/\/nventive.com\/app\/uploads\/societe-de-gestion-de-fonds-application-web-sur-mesure-2048x1152.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec864d9 gtm_case_study_client elementor-widget elementor-widget-post-info\" data-id=\"ec864d9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f0246b2 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tKALEIDO\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d20d41d gtm_case_study_title elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d20d41d\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/nventive.com\/fr\/etudes-de-cas\/kaleido\/\">Soci\u00e9t\u00e9 de gestion de fonds : une application web sur mesure<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f9937d elementor-align-left gtm_case_study_tag elementor-widget elementor-widget-post-info\" data-id=\"0f9937d\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4e2846 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/nventive.com\/fr\/etiquette-etude-cas\/design-ui\/\" class=\"elementor-post-info__terms-list-item\">Design UI<\/a>, <a href=\"https:\/\/nventive.com\/fr\/etiquette-etude-cas\/design-ux\/\" class=\"elementor-post-info__terms-list-item\">Design UX<\/a>, <a href=\"https:\/\/nventive.com\/fr\/etiquette-etude-cas\/developpement-web\/\" class=\"elementor-post-info__terms-list-item\">D\u00e9veloppement web<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"292\" class=\"elementor elementor-292 e-loop-item e-loop-item-14812 post-14812 etude-cas type-etude-cas status-publish format-standard has-post-thumbnail hentry etiquette-etude-cas-developpement-mobile etiquette-etude-cas-developpement-web categorie-etude-cas-vente-de-detail\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element 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wp-image-14860\" alt=\"Plateforme de fid\u00e9lisation client pour une grande chaine d&#039;\u00e9piceries canadienne.\" srcset=\"https:\/\/nventive.com\/app\/uploads\/plateforme-fidelisation-points-recompenses-1024x576.webp 1024w, https:\/\/nventive.com\/app\/uploads\/plateforme-fidelisation-points-recompenses-300x169.webp 300w, https:\/\/nventive.com\/app\/uploads\/plateforme-fidelisation-points-recompenses-768x432.webp 768w, https:\/\/nventive.com\/app\/uploads\/plateforme-fidelisation-points-recompenses-1536x864.webp 1536w, https:\/\/nventive.com\/app\/uploads\/plateforme-fidelisation-points-recompenses-2048x1152.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec864d9 gtm_case_study_client elementor-widget elementor-widget-post-info\" data-id=\"ec864d9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f0246b2 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tProgramme de fid\u00e9lisation\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d20d41d gtm_case_study_title elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d20d41d\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/nventive.com\/fr\/etudes-de-cas\/programme-de-fidelisation\/\">Optimiser l&rsquo;exp\u00e9rience de fid\u00e9lisation des membres<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f9937d elementor-align-left gtm_case_study_tag elementor-widget elementor-widget-post-info\" data-id=\"0f9937d\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e4e2846 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/nventive.com\/fr\/etiquette-etude-cas\/developpement-mobile\/\" class=\"elementor-post-info__terms-list-item\">D\u00e9veloppement mobile<\/a>, <a href=\"https:\/\/nventive.com\/fr\/etiquette-etude-cas\/developpement-web\/\" class=\"elementor-post-info__terms-list-item\">D\u00e9veloppement web<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Collaborer pour cr\u00e9er Depuis plusieurs ann\u00e9es, cette application mobile sollicite l\u2019expertise de toutes les \u00e9quipes chez nventive\u202f: de la phase de d\u00e9couverte \u00e0 la phase de d\u00e9ploiement, en passant \u00e9videmment par le design et le d\u00e9veloppement, le processus fut int\u00e9gral. Comme toute solution num\u00e9rique efficace, celle-ci a v\u00e9cu de nombreuses mises \u00e0 jour et ajouts [&hellip;]<\/p>\n","protected":false},"featured_media":13563,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":""},"etiquette-etude-cas":[136,142],"categorie-etude-cas":[156],"class_list":["post-13582","etude-cas","type-etude-cas","status-publish","format-standard","has-post-thumbnail","hentry","etiquette-etude-cas-design-ux","etiquette-etude-cas-developpement-mobile","categorie-etude-cas-transport"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une application mobile au service du programme de fid\u00e9lisation | nventive<\/title>\n<meta name=\"description\" content=\"Apprenez comment une application mobile personnalis\u00e9e soutient un programme de fid\u00e9lisation efficace dans le secteur du transport, offrant des exp\u00e9riences uniques et 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