{"id":8540,"date":"2022-11-28T16:21:00","date_gmt":"2022-11-28T21:21:00","guid":{"rendered":"https:\/\/nventive.com\/articles\/canux-2022-takeaways\/"},"modified":"2025-05-27T22:34:06","modified_gmt":"2025-05-28T02:34:06","slug":"canux-2022-takeaways","status":"publish","type":"post","link":"https:\/\/nventive.com\/en\/articles\/canux-2022-takeaways\/","title":{"rendered":"Canux 2022 takeaways"},"content":{"rendered":"\t\t
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For the 2022 edition of CanUX, nventive sent digital strategist Claudine Audet and I to Ottawa to participate in the conference and bring back what we had learned.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1. Designing for the future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unsurprisingly, the future of the tech industry was a big topic. The most explicitly forward-looking talks looked at designing for emerging technology. AR, VR, AI, and Blockchain all made an appearance.\u00a0Claudel Rheault<\/a>\u00a0discussed the challenges in prototyping Machine Learning tools and offered approaches to conducting user research.\u00a0Lisa Lokshina<\/a>\u00a0discussed the potential for AR in education and learning.\u00a0Filippo Di Trapani<\/a>\u2019s talk on Web3, discussed how Blockchain enables creators to monetize their content in a mixed reality (AR, VR) future. Seeing these emerging technologies from the perspective of practitioners that are leading the way, was eye opening. It not only gave perspective on where these technologies are going, but also how the design process can support new and emerging problems.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Ethics and Inclusivity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Another major thread that ran through the lectures was ethical design. This is a huge topic, and the conversation took many forms.\u00a0Sara Grimes<\/a>\u00a0looked at age-appropriate design and the mechanisms driving policy in that area.\u00a0Melanie Buset<\/a>\u00a0discussed standards for ethical user testing. Farai Mazima received a standing ovation for his talk on workplace inclusivity. The common message from these talks was one of accountability. If we as practitioners do not take the responsibility for positive change in our industry, who will?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. Laws, Principles, Scales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As designers, we look for ways to structure information into logical groupings. At the conference several lectures were centred around laws, principles, or scales. Lynn Boyd framed her service design work at Nasa through Dr. S.R Ranganathan\u2019s five foundational laws of library science.\u00a0Lou Downe<\/a>\u00a0shared their 15 principles of good service design.\u00a0Giles Colborne<\/a>\u00a0described his five levels of customer centred maturity. While slightly less lofty, this theme provides valuable insight into how strategists and designers use frameworks to communicate and structure their ideas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Personal highlight<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jenny Wen\u2019s talk,\u00a0Putting Joy on the Roadmap<\/em>, made a case for emphasizing craft in product design. While there has long been a discourse around using design to \u201cdelight\u201d users, she expanded on that thinking and laid out what is at stake in the current moment. It stood out in contrast with Lynn Boyd quoting Edward Tufte an hour earlier, \u201cNo one comes to your website for a design experience.<\/em>\u201d<\/p>\n

With analogies of digital products as soulless glass skyscrapers, and \u201cweb gentrification\u201d I think that Jenny put her finger on an interesting (potential) problem. Intuitively, I do think that new products are increasingly formulaic. As designers, we tend to think of predictability as a good thing, but Jenny\u2019s talk had me considering the trade-off. At what point is something so boring that it is detrimental to the user experience?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Takeaways for nventive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the things that I love about working at nventive, is that\u00a0no two projects are the same<\/strong>. Our team tackles a wide array of new challenges related to changes in both the business and technology landscape. Because of this it felt like the insights from each talk, no matter how specialized, could be applicable to our next project.<\/p>\n

Perhaps the most valuable takeaways from the conference were seeing\u00a0how process driven design translates across all sectors and problem types<\/strong>. It doesn\u2019t matter whether you are working at Nasa, Spotify, or a consultancy,\u00a0the techniques that we use to identify and define problems are similar<\/strong>. I caught myself several times throughout the conference, looking at someone\u2019s work and thinking to myself, \u201cthat\u2019s how I would approach the problem!\u201d This served as a reminder that good design happens with solid process work, not moments of brilliance.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Featured articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For the 2022 edition of CanUX, nventive sent digital strategist Claudine Audet to Ottawa to participate in the conference.<\/p>\n","protected":false},"author":20,"featured_media":8532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[38],"tags":[57],"class_list":["post-8540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en","tag-ux-en"],"acf":[],"yoast_head":"\nCanUX 2022 Takeaways | nventive<\/title>\n<meta name=\"description\" content=\"Key insights and trends from CanUX 2022, exploring the latest in user experience design and research to enhance digital solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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