{"id":8359,"date":"2022-08-16T14:35:00","date_gmt":"2022-08-16T18:35:00","guid":{"rendered":"https:\/\/nventive.com\/?p=8359"},"modified":"2025-05-27T22:34:00","modified_gmt":"2025-05-28T02:34:00","slug":"the-main-benefits-of-b2b-client-portals","status":"publish","type":"post","link":"https:\/\/nventive.com\/en\/articles\/the-main-benefits-of-b2b-client-portals\/","title":{"rendered":"The Main Benefits of B2B Client Portals"},"content":{"rendered":"\t\t
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Client portals\u2014or client spaces in a B2C e-commerce environment\u2014, which have been very common in the last years, have become essential for any user used to self-serve platforms. It is hard to imagine being a regular client of a company that doesn\u2019t allow us to update our information, to access a bill or to look something up in a few clicks. It would be even more unthinkable to have to call and wait long minutes to get basic information, after having waited 10 minutes to identify ourselves. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The time, autonomy and freedom gained offered by client portals make their absence even more noticeable, which can thus create a lot of friction in the client journey.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00ab In the last years, users came to realize more and more tasks by themselves. \u00bb<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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David Alexandre Hamel
\nVP of strategy, CX and design<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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With its experience in imagining and developing many client portals in different projects, our strategy and CX team outlines the main benefits for users, but also for companies, to jump into the creation and optimization of a B2B client portal.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A Client Portal Centred on the User\u2019s Needs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To ensure the client portal is used by its users, their basic needs need to be met, and more.<\/p>\n

If there are essential elements like accessibility (mobile or tablet, 24\/7), history or billing, there are also differentiating aspects, specific to each client portal, which change from one company to the next.<\/p>\n

Personalized and customizable information? Decision-making tool? Telematic data? Each need can be translated to solutions in a client portal.<\/p>\n

To go even further, we could identify advanced functionalities, which sometimes nobody thought of, that can really help the users and offer them a premium client portal experience.<\/p>\n

Thinking about these kinds of functionalities is what our teams did for several projects, for example an order history that allows a quick and easy product recommendation based on your orders, generating a list that contains the things you need for renting a car, and a feature to change dates to extend a rental. The quantity of functionalities is as large as the users\u2019 needs.<\/p>\n

But what is the secret to find all these functionalities? Mapping out the client journey to meet each of the user\u2019s needs. St\u00e9phanie Mercier, strategist and client journey expert, tells us more: ” Understanding the target clients\u2019 action sequence, their thoughts at each step and their contact points from their perspective allows us to shed light on the friction points caused by the company. It also enables us to quickly see how we can seize opportunities to lighten and optimize the client journey. “<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A Contact Point Between the User and the Company<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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