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National Geographic Learning Encourages Real Conversations in Classrooms Around the world

For the National Geographic Learning (NGL) platform, learning a new language is stimulated by big ideas. Thus, the organization partnered with TED Talks, which is famous for its universally appealing conferences, to enrich the advanced English learning programs in the schools participating in the Central American and Asian programs.  

In the face of this ambitious initiative, challenges were significant. How to create an engaging and novel language learning product in a very competitive market where the users’ expectations are high? And how can we simultaneously promote NGL’s educational tool, make the users experience the program’s TED Talks, and showcase the advanced English learning course content to targeted schools located on two continents?

For the National Geographic Learning (NGL) platform, learning a new language is stimulated by big ideas. Thus, the organization partnered with TED Talks, which is famous for its universally appealing conferences, to enrich the advanced English learning programs in the schools participating in the Central American and Asian programs.  

In the face of this ambitious initiative, challenges were significant. How to create an engaging and novel language learning product in a very competitive market where the users’ expectations are high? And how can we simultaneously promote NGL’s educational tool, make the users experience the program’s TED Talks, and showcase the advanced English learning course content to targeted schools located on two continents?

OUR SOLUTION

To support NGL in its ambitious goals, nventive’s team created a mobile app and a website addressed to students, as well as a Web console that allows NGL to manage all its different content. In addition, we developed a website devoted to the program’s marketing and sales management by NGL.


Collaborative Creation

In order to optimize the user experience and increase content consumption on the platformwe centred the experience around the userset up analytical and uploading tools, and integrated content complements maximizing the learning process. 

 

User Pathway  

The user pathway enabled us to create the optimal multi-user solutionThat way, whether the users were studentscontent curators or sales representatives, each could benefit from experiences and features suited to their needs. 

 

Content Management 

To make the content managers’ work easierwe implemented a video-editing feature directly in the content management system (CMS). This enables them to analyze a TED video’s entire content and to extract the most relevant segment. 

 

User Experience 

Finally, thanks to the customized development of the app’s video interfacewe were able to add features designed for the user experienceFor example, students can simply tap on a word from the subtitles to get its definitionThis detail is one of many that greatly contributes to enhance the learning experience and to benefit from the mobile-specific features. 

 

A Technical Challenge With a Global Scale 

To ensure the success of this international projectwe deployed a mobile app that rigorously takes into account the cultures and the commercial practices of the participating countriesFor example, we needed to guarantee that the app was supported in China’s marketwhere the mobile app portfolio is very different than the American Market. 


Key technologies

  • Frond-end Web development: Vue.js
  • Back-end Web development: TypeScript on Node.Js, Contentful CMS, AWS Lamda
  • Mobile development: Visual Studio 2017, .NET Framework, Xamarin, UNO platform

Inspiring!

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